Hubsite vs landing page
A campaign landing page is often bespoke: copy and layout unique to one offer. A hubsite is standardized so teams can spin up many instances quickly, each with its own QR, while visitors always know where to look.
Strengths of landing pages
Great for focused A/B headline tests, paid ads, and time-boxed promos. Designers can break the grid because the audience is temporary and traffic is paid or emailed.
Strengths of hubsites
Ideal when the same person might scan different codes over time (van today, flyer tomorrow) and should recognize your layout instantly. Ideal when print must stay valid for years. Ideal when you need contacts, links, and file tabs in one governed pattern, not a fresh Webflow build per location.
Using both
Some teams link from a hubsite contact row to a long-form landing page for a specific promo, while keeping the QR pointed at the hubsite. The QR stays stable; the campaign URL inside the hub can change.