TV commercials
Television reaches a captive, attentive audience. The problem is that attention disappears when the ad ends. A QR code on screen gives viewers an instant, frictionless bridge: one scan from their phone while the spot runs opens a hubsite built for that campaign, that offer, and that moment.
Problem
A brand spends thousands on a TV spot with no measurable response. Viewers cannot type a URL in 15 seconds and the impression evaporates.
Hubsite approach
A QR on screen opens a campaign hubsite in one scan: offer, product, contacts, and CTA, tracked by airing slot, channel, and time.
Example workflow
- Create a campaign hubsite with the offer, product catalog or catalog item, contacts, and a clear CTA. Update it between airings without reshooting the ad.
- Display the QR in the final seconds of the spot. Viewers scan from the couch while the message is still on screen.
- Measure scans by time of day and correlate with airing schedules to identify which slots and channels drive the most responses.
- Rotate seasonal offers, limited-time deals, or regional variations by updating the hubsite content. The QR printed in the ad creative never changes.