Marketing agencies
Offline attribution is hard when every piece points to the same homepage. Give each placement its own hubsite so you can read performance like a digital campaign.
Problem
No way to measure which flyer, billboard, or decal actually converts.
Hubsite approach
Unique hubsite per placement. A/B test designs, locations, and messages with real data.
Example workflow
- Spin up a hubsite per client campaign, city, or creative variant.
- Match QR art and short links to billboards, mailers, or event booths.
- Change landing copy mid-flight without invalidating printed codes.
- Report scans and engagement by placement to the client.